Introduction In today’s beauty market, choosing the right skincare can be overwhelming. Many products claim to be “natural” or “safe,” but a closer look at the ingredients often reveals a cocktail of chemicals that may do more harm than good. At SERENE SNAANA, we believe that skincare should be as pure as the food you eat — which is why our products are 100% chemical- and preservative-free. Here are five common skincare ingredients to avoid, and what SERENE SNAANA uses instead for truly clean, natural care. 1. Parabens Why avoid them: Parabens (like methylparaben, propylparaben, etc.) are preservatives used to extend shelf life. They’re known to disrupt hormone function by mimicking estrogen, which can lead to reproductive issues and even increase the risk of breast cancer. What SERENE SNAANA uses instead: We use natural preservatives such as essential oils (like rosemary and lavender) , These not only help maintain freshness but also nourish and support the skin’s natural bala...