Skincare start-ups or existing brands, need to pace with the market demand trends to keep themselves alive. It always goes by the rule of nature which calls for the survival of the fittest. Is your brand ready to compete and offer a unique proposition to the consumer? Here in this blog, we are going to introduce some unique products and ingredients that are going to be the most demanding and trending in 2023-24. The skincare industry is growing rapidly as an increasing number of people have become conscious of their skin health. With the ongoing scenario in the marketplace, it comes as no surprise that the skincare market is prospering in today’s environment. Clean, Organic & Sustainable beauty is something that people have started getting associated with, be it a skin care product or a cosmetic product. Skincare is a “need” product that makes up nearly 70% of the worldwide cosmetics market growth. The growth of skincare is attributed to a lot of factors; from a desire to be