Introduction Launching your own skincare brand is an exciting venture for you. The beauty and skincare market has always gone upwards, and so you've never had a better opportunity in terms of timing. There are, however, considerations involved in launching a very successful skincare brand - time , knowledge of the industry, and passion for skincare and wellness . Let's walk you through those necessary steps to launching a skincare brand from scratch within this blog. Define Your Category and Target Audience It's also an important part of creating your own skincare brand to define what your niche or target audience will be. So, your niche would essentially represent the particular market you aim to serve. So a niche can be anything: natural skincare , anti-aging products, or for skin that's sensitive to so many things. Identify your niche in order to target the needs of a specific group through product and messaging. This means that defining your target audience...